Nobu Hospitality, named one of the 25 most innovative luxury brands by the Robb Report, ranks among the elite global luxury brands. The natural growth of Nobu Hospitality has come from its base values of service, image and reputation. It was founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, and currently operates on five continents.

Selenta Group has reached a shared management agreement with the company for the opening of its first hotel establishment in Barcelona. With this alliance, both companies continue their European expansion. The grand opening is scheduled for the end of 2018, when the Gran Hotel Torre Catalunya will undergo refurbishment to become Nobu Hotel Barcelona.