Selenta Group Overview
PHILOSOPHY, MISSION AND VALUES
Rigority, professionalism and excellence
Our mission from the beginning has been to exceed the expectations of each of our clients. We want to be a benchmark in all our business lines, creating solutions with greater added value and leading innovation in the sector.
The group's growth is built on three fundamental pillars that guide the daily work of everyone at Selenta Group.
Absolute customer satisfaction
At Selenta Group, our customers are always at the heart of everything we do—whether they are guests at our hotels or diners at our restaurants. Understanding their desires, anticipating their needs, and consistently exceeding their expectations is how we achieve outstanding customer satisfaction across all our products and services. Year after year, this commitment has allowed us to increase the number of people who place their trust in us.
But at Selenta Group, we go even further. Our goal isn’t just to provide the best possible service—we strive to surprise and inspire, creating memorable experiences that leave a lasting impression.
Efficiency in asset management
Precision and efficiency have brought us to where we are today, and we remain committed to growth through these core values. Every one of our processes and methodologies is designed with a single objective: to improve operational margins and deliver exceptional service to more people each year.
At Selenta Group, our approach to growth is rooted in service excellence—both in the way we care for our customers and in how we manage every aspect of our business.
The best talent in the industry
We believe our people are our greatest asset. Thanks to the professionalism and development of every team member, Selenta Group continues to set the benchmark for excellence year after year.
We are committed to internal policies that promote career progression and continuous training for all employees. At the same time, we actively seek out the best talent in the industry, offering opportunities for growth, leadership, and innovation.
Expo Hotel Barcelona
1976
Mr. Antonio Mestre founded Expo Hotels with the inauguration of the group's first hotel in Barcelona, Expo Hotel Barcelona with 423 rooms.
Urban hotel in Valencia
1984
The chain begins its expansion with the opening of a new urban hotel with 378 rooms, this time in the New Center of Valencia.
Mediterranean Palace
1988
The group opens the doors of the first five-star hotel in the south of Tenerife: the Mediterranean Palace Hotel, located on the renowned Las Américas beach, which has now become the main commercial and leisure area of the island.
Sir Anthony
1989
The exclusive Sir Anthony boutique hotel with 72 sophisticated rooms is being built next to Mediterranean Palace. A new 5-star hotel added to the Mare Nostrum Resort complex.
Cleopatra Palace
1996
The group continues to grow in the Canary Islands with the construction of the Cleopatra Palace Hotel, also integrated into the large Mare Nostrum Resort complex. A new building of Greco-Roman inspiration with 431 rooms and a large wellness area.
The Pyramid of Arona joins the Mare Nostrum Resort, an impressive building with one of the largest private auditoriums in Europe, a huge hall with 1,874 seats, a 320 m2 stage, 1,295 m of exhibition area and 18 meeting rooms.
Princesa Sofia Gran Hotel
2003
The chain acquires the renowned Princesa Sofía Gran Hotel in Barcelona, the city's leading 5-star hotel.
Torre Catalunya
2004
The chain increases its presence in Barcelona with the inauguration of the Gran Hotel Torre Catalunya located next to Sants Station. A 23-story tower with 272 rooms with the Visual Restaurant, located on the top floor, with incredible panoramic views. In addition, the hotel has an auditorium with capacity for 100 attendees and different modular rooms for organizing events.
Don Carlos Leisure Resort & Spa
2006
The chain acquires the exclusive Don Carlos Leisure Resort & Spa in Marbella with which the company positions itself as a benchmark in the management of high-end services in the area.
Expo Hotels begins to manage the exclusive Nikki Beach in Marbella, a mandatory stop for international celebrities and select clients.
Sir Anthony refurbishment
2008
Sir Anthony Hotel in Tenerife undergoes a major renovation to adapt it to the changing needs of its guests.
The group internationalisation
2012
A generational change takes place, with Jordi Mestre, who was previously Executive Vice President, assumes the role of Executive Chairman of the group. From the headquarters in Barcelona, they lead the 1,400 employees into a period of renewal and growth.
The chain internationalises its brand and is renamed Expo Hotels & Resorts.
Hard Rock Cafe Tenerife
2013
The group acquires the franchise for the renowned Hard Rock Cafe in Tenerife. The establishment opens in the Mare Nostrum Resort complex and becomes one of the chain's best-selling cafes in Europe.
The Oasis Wellness & Spa opens. A true wellness paradise on the shores of the Mediterranean with exclusive suites, apartments, and exquisitely decorated rooms with privileged terraces.
Orange Beach Club
2015
The group transforms the beach club at Don Carlos Leisure Resort & Spa with the debut of the stunning Orange Beach Club. This fresh and exciting concept promises to offer both guests and locals a refined culinary experience, all set against the backdrop of an exclusive, chic environment.
The Oasis in Marbella
2016
The group opens the spa at The Oasis in Marbella.
The common areas of the Sir Anthony hotel in Tenerife are being renovated.
The chain moves its new headquarters to Barcelona's renowned Avenida Diagonal.
SOFIA Barcelona & Selenta Group
2017
Selenta Group is born - a dynamic holding company that brings together the diverse divisions of our brand, setting the stage for the company’s exciting future and growth.
Barcelona's most iconic 5-star hotel is now welcoming guests, offering a stunning collection of sophisticated rooms and luxurious suites, designed for an unforgettable experience.
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