ESSelenta Group teams up with Hyatt Hotels Corporation based on its commitment to internationalise SOFIA hotel
- The iconic hotel is the first one in the city to be part of the exclusive “The Unbound Collection by Hyatt”
- Selenta Group shall continue to be in charge of the hotel ownership and management
Selenta Group and a Hyatt affiliate announced their collaboration agreement for jointly marketing the SOFIA Hotel in Barcelona. As from next January, the hotel will add to its current distribution network that of the US company, thus becoming the first establishment in the Catalan capital to be exclusively part of “The Unbound Collection by Hyatt”, an exceptional selection of accommodations offering unique experiences worldwide.
The agreement shall be valid for 15 years and seeks to strengthen the hotel’s presence on international markets and gain new customers globally, with a special focus on the United States.
This new agreement will allow the SOFIA Hotel to connect to the distribution network of Hyatt Hotels Corporation, including its sales network, call centre service and loyalty programme. As to Selenta Group, it shall maintain the hotel ownership and full control of its management, whereas the hotel shall keep its name and concept, as well as that of all its gastronomic and wellness outlets.
Selenta Group has chosen Hyatt Hotels Corporation, as both share a vision that focuses on providing high-level experiences to their customers.
“It is a pleasure to announce that ‘The Unbound Collection by Hyatt’ will arrive in Barcelona by means of Selenta Group. Our positioning fits perfectly with Hyatt’s, since both are premium high-quality brands. This collaboration will strengthen Barcelona as one of the most desired international destinations,” said Jordi Mestre, executive chairman of Selenta Group.
“We are highly pleased to start this collaboration with Hyatt and for the SOFIA Hotel to be part of ‘The Unbound Collection by Hyatt’. They are the perfect partner and framework to face the ambitious challenges the hotel is envisaging,” said Ramon Borrell, CEO of the Selenta Group.
“Hotel Sofia Barcelona is an exciting project for Hyatt as it provides us with entry into a market that is in high demand and strengthens the overall offering of The Unbound Collection by Hyatt brand,” said Peter Fulton, Group President – EAME on behalf of the Hyatt Hotels Corporation. “The hotel’s rich history coupled with contemporary and luxurious design perfectly fits the brand’s promise of creating story-worthy and unforgettable experiences.”
A unique experience
The new SOFIA opened its doors at the beginning of 2018 after a deep re-conceptualisation and modernisation process of its spaces, which involved an investment of more than 60 million euros. Its mission is to offer high-level experiences to all its guests and visitors in its 465 sophisticated and luxurious rooms, its five high-level gastronomic spaces, as well as ZUU, a new and daring live dinner experience, or the SOFIA Oasis Wellness & Spa, one of the most exclusive spas in the city.
About SOFIA
SOFIA Hotel has returned onto Avenida Diagonal with the aim of becoming one of the most social and exclusive meeting points in Barcelona, hence recovering one of its most iconic brands. The hotel venue presents a wide variety of premium gastronomic and leisure activities to locals and visitors who want different and unique options in an exclusive hotel. With a concept based on innovation, sophistication and exclusivity, its opening responds to a need of those seeking experience and excellence.
More information on SOFIA.
About Selenta Group
Founded in Barcelona in 1976, the main objective of Selenta Group is to exceed its customers’ expectations. The company boasts exclusive resorts and functional city hotels with surprising culinary proposals in Barcelona, Marbella, Valencia and Tenerife. Selenta Group offers a comprehensive service with the aim of providing absolute satisfaction to its customers, adding value to the global hospitality concept.
Due to its expertise in the catering and leisure industry, management models and excellent locations, international brands such as Nikki Beach, Hard Rock Café and Nobu Hospitality, Selenta Group is being chosen to locate, develop and manage its venues in the main Spanish tourist destinations.
More information about Selenta Group.
About Hyatt Hotels Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company with a portfolio of 14 premier brands. As of June 30, 2018, the Company’s portfolio included more than 750 properties in more than 55 countries across six continents. The Company’s purpose to care for people so they can be their best informs its business decisions and growth strategy and is intended to attract and retain top colleagues, build relationships with guests and create value for shareholders. The Company’s subsidiaries develop, own, operate, manage, franchise, license or provide services to hotels, resorts, branded residences, vacation ownership properties, and fitness and spa locations, including under the Park Hyatt®, Miraval®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Andaz®, Hyatt Centric®, The Unbound Collection by Hyatt®, Hyatt Place®, Hyatt House®, Hyatt Ziva™, Hyatt Zilara™, Hyatt Residence Club® and exhale® brand names.
For more information Hyatt.
About The Unbound Collection by Hyatt
The Unbound Collection by Hyatt brand is a portfolio of new and existing upper-upscale hotel properties, ranging from historic urban gems to contemporary trend-setters, boutique properties to resorts and private home accommodations. Whether it is a fascinating past, an exclusive location, famous architecture and design, or an award-winning dining experience, the properties in the collection provide guests with “social currency” and allow them the freedom to be extraordinary. Current hotel properties include Royal Palms Resort and Spa in Phoenix; The Confidante in Miami Beach, Fla.; Ocean Resort Casino in Atlantic City, N.J., The Eliza Jane in New Orleans; The Bellevue Hotel in Philadelphia; Holston House in Nashville, Tenn.; The Driskill in Austin, Texas; Spirit Ridge in Osoyoos, British Columbia; Hôtel Martinez in Cannes, France; Hôtel du Louvre in Paris (under renovation); Jinmao Hotel Lijiang in Lijiang, China; Nish Palas in Istanbul, and Carmelo Resort & Spa in Uruguay.
For more information Unbound Collection.
PRENSA SELENTA GROUP
Nathan Baidez
nathan.baidez@equiposingular.com
Zuriñe Martín
zurine.martin@equiposingular.com
934521600