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Hotel management

 
 

Hotel management tailored to every asset

At Selenta Group, we develop and manage a portfolio of hotels with distinct identities, designed to meet the needs of different market segments while maximising the potential of each asset. From urban hotels catering to business and leisure travellers to lifestyle properties and holiday resorts, every project is managed through a tailored strategy covering positioning, commercialisation and operations.

Through a continuous process of analysis, innovation and optimisation, we enhance the performance of our assets, strengthen their competitiveness, improve the guest experience and create sustainable value for owners and investors.

Our hotel portfolio

Don Carlos Lobby Marbella

Don Carlos Marbella

Don Carlos Marbella, part of the Selenta Group portfolio, is an iconic Costa del Sol resort, fully refurbished in 2025, combining premium accommodation with seven dining concepts, a 1,600 m² spa, over 20,000 m² of landscaped gardens and 17 meeting and event spaces. Its offering is further enhanced through strategic partnerships with Rafa Nadal Tennis Center, Manero, Algrano, Lucia and Nikki Beach, reinforcing its position as a benchmark in the luxury hospitality segment.

Accommodations: 308 | Capacity: 855

Benalma Hotel Costa del Sol

Benalma Hotel Costa del Sol

Hotel Benalma Costa del Sol, part of the Selenta Group portfolio, is a beachfront hotel in Benalmádena. With 336 rooms and suites, seven dining venues, two outdoor pools and a rooftop, it offers a well-established proposition for the holiday segment on the Costa del Sol. Its prime location and the continuous evolution of its offering reinforce its value within the Group's portfolio.

Accommodations: 336

Madrid Marriott Princesa Plaza

Madrid Marriott Hotel Princesa Plaza

Madrid Marriott Hotel Princesa Plaza, part of the Selenta Group portfolio, is a strategic asset in the heart of Madrid. The hotel combines premium accommodation with a renewed dining offering and more than 1,500 m² of versatile meeting and event spaces, equipped with advanced technology and abundant natural daylight. Its prime location and the strength of the Marriott brand position it as a leading destination for both leisure and business travellers.

Accommodations: 414 | Capacity: 1033

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